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Showing posts with label Plavix. Show all posts
Showing posts with label Plavix. Show all posts
Thursday, November 19, 2009

Plavix Label Change: Good For Effient Now, Bad For Brands in the Long Run?

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The Food & Drug Administration's public health alert on Plavix is, as we point out in "The Pink Sheet" DAILY , a nice boos...
Thursday, August 27, 2009

Plavix Pharmacogenomics: To Test or Not to Test?

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By now you've noticed that we are fascinated by the potential for a pharmacogenomic marker--variability in the CYP2C19 genotype--to play...
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Friday, July 31, 2009

The Effient Launch: Cracking the Door to Primary-Care Marketing

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So will personalized medicine be the death of primary care? Maybe not. Maybe just the opposite. In this edition of the IN VIVO Blog Podcast ...
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