|MedtechWOMEN co-founders Amy Belt and Deborah Kilpatrick|
Speakers set right to the task with pointed advice. On an investor panel, Versant Ventures managing director Beckie Robertson advised against entrepreneurs working on small projects. "The opportunity for a win-win is in meeting a huge unmet need and getting out before commercialization," she said. Johnson & Johnson worldwide VP of new business development Susan Morano agreed, highlighting spectacular exits in the last two years for companies that genuinely responded to unmet needs.